Sustainable and Playful

Pet apparel for paw parents who give a fluff

About

WHO'S APAWREL

Apawrel is a Melbourne-based fashion label for dogs and their humans, where sustainability meets play. The brand creates limited-edition accessories and custom dog wear using repurposed materials—everything from thrifted fabrics to broken toys and landfill-bound plastic. At the heart of Apawrel is a commitment to circular economy principles, rescuing waste, reimagining its potential, and reconnecting it to our everyday lives through thoughtful design. Every Apawrel piece celebrates sustainable style, playful storytelling, and the deep connection between pets and their guardians.

Learn More

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Upcycled & Sustainable

We repurpose textiles from op shops, hard rubbish collections, and donations to create quality dog wear and accessories. From torn jeans to baby blankets - if it’s headed to landfill, we’ll find a second life for it.

Custom Fit for Real Dogs

No two dogs are alike. That’s why our pieces are made to move, stretch, and sit just right. For deep-chested greyhounds, stocky staffies to floofy pattootie, teeny weeny lap dogs and every pup in between.

Planet-Kind, Purpose-Driven

We keep our pawprint small. Every Apawrel item is handcrafted in Melbourne, using low-waste techniques and plastic-free packaging, and every offcut is repurposed or recycled.